Onboarding
1
As always, this is not something I want to see right after the first app launch, when I don’t yet trust the app. There’s no technical reason to request this immediately on first open. 👎🏻
2
No what? Is it time to create an account or tap the “X” in the top-left corner? Let’s go with that.
3
Name? Thanks to SwiftUI and simple text field attributes like :textContentType(.name):, I can fill this field with a single tap.
4
I get it—it’s useful for future acquisition segmentation and internal analysis—but I don’t think this is needed so early.
5
Tinder-like interest selection: I love it. It’s fun, familiar, and matches interaction patterns users already know. A great screen that actually makes me enjoy using the app.
6
I don’t understand this screen. It feels like a placeholder—there’s only an illustration and no real content. It’s a letdown right after such an enjoyable previous screen. The only action is “Next.”
7
Another screen encouraging me to allow push notifications. This isn’t the right place to ask for permission without proper context.
8
First real friction: the free trial. Okay, I’ll start the trial—but it immediately signals that the app isn’t free. That said, I do appreciate the notification reminding me about the upcoming conversion from free trial to paid access.
9
I already understood this one screen ago, but for some users this repetition may help reduce anxiety.
10
Third screen in a row about the free trial—and here comes the second friction: price. It’s relatively high (~$11/week), comparable to Netflix, but at this point I honestly don’t know what I’m paying for. Do you even remember what this app is about? Let’s tap “Skip” for now.
11
And then the magic happens. I finally get a plan for today—something concrete. My first task as a user? Share a 30-day free access with a friend. Brilliant idea for driving installs and potential paid users. One more friction from the user’s perspective, though: why does my friend get a better deal than I did?
12
Since I’m not a PRO/premium user, some features are locked. Let’s open the paywall.
13
Same elements, slightly different design. I really like using my name on the button, the system-like toggle with a reminder about the free trial ending (even though the toggle isn’t clickable), and the “Secured with App Store” label. However, the subscription price is so subtle that I had to search for it for a few seconds.
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Analysis by Wojciech Olszewski
I work with mobile apps, focusing on marketing, monetization, and product decisions. I'm interested in how things work in practice — not just how they're described in best practices. Through InApp.Center, I share observations and analyses based on real app experience.
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